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A post on Google's webmaster central blog by +Jeff Kaufman  which explains a great new mode in PageSpeed optimization: OptimizeForBandwidth. As the blog post states, we are currently working on porting this new feature to IISpeed (and ats_pagespeed). 
Everyone wants to use less bandwidth: hosts want lower bills, mobile users want to stay under their limits, and no one wants to wait for unnecessary bytes. The web is full of opportunities to save bandwidth: pages served without gzip, stylesheets and JavaScript served unminified, and unoptimized images, just to name a few.

Full post: http://googlewebmastercentral.blogspot.com/2014/09/optimizing-for-bandwidth-on-apache-and.html

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